Welcome to Hero Investors!
We want you to be an educated, successful and confident investor!
Are you as tired of the old style of investing sold by mutual fund companies, banks, brokerage firms and the media as we are? Are you starting to wonder if what benefits them does not always benefit you? Is the biased information they dispense designed to sell investment products that create big commissions rather than create peace of mind for the investor?
At Hero Investors, we've replaced the "Financial Advisor" with the "Investor Coach".
Do you want a totally transparent and understandable investment process? Do you want the peace of mind of knowing that the financial advice you are getting is based on "your best interests?
Now you have a choice.
Matson MoneyEstablished in 1991, (as Matrix Asset Allocation, Inc.) Matson Money is a full service Registered Investment Advisor firm offering asset management services through independent financial professionals nationwide. Our unique approach to investing is firmly grounded in Nobel-Prize winning financial and economic principles. We believe that every investor should understand and feel confident about their investment approach. |
Free Market Portfolio TheoryFree Market Portfolio Theory is the synthesis of three academic principles: Efficient Market Hypothesis, Modern Portfolio Theory, and The Three-Factor Model. Together these concepts form a powerful, disciplined and diversified approach to investing.
Read more about the Free Market Portfolio Theory by clicking here. |
![]() Take the "Investor Quiz". See if you can answer "yes" to a short list of questions.
Take the Quiz |
![]() Investing Mistakes - Things to avoid as an investor.
Click here to read |
![]() We want to provide our clients with an opportunity to effectively achieve their financial goals.
Read about our Mission |